Search Engine Marketing (SEM)
This type of paid web positioning is also called SEM, or Search Engine Marketing. It consists of reaching the top positions in search engines result through promotional ads whose payment is primarily CPC (Cost per click).
The most popular search engines offer the option to promote products or services through advertisements within the platforms themselves. Google Ads and Bing Ads are two of the most commonly used forms of SEM.
The actual cost per click depends on the market you’re advertising within, the amount of competition within it, and the maximum cost that you’re willing to pay. The platform analyzes these factors to provide an estimate of the final charge.
Paid web positioning is developed by combining all of the tools, both free and paid, that are available on the internet to publicize a product or service.
Digital Media 365 has been a Google Partner for over 8 years. We specialize in placing you in front of your target audience.
No two businesses are the same, so no two PPC marketing strategies should be the same. DigitalMedia 365’s PPC plans are customized to fit your individual company’s needs and make it relatable to your customers.
We understand that your money is on the line and so we treat your account like it is our own, and DigitalMedia 365 works with you to decide what combination of PPC tools best suits your needs.
1- Detailed reports of the scope and effectiveness of our SEM ad campaign
2- Controlled campaign spending thanks to the PPC
3- Follow-up on objectives in real time allows us to adapt to any unfavorable circumstance and adjust the campaign’s budget at any time.
4- Segmentation of our efforts towards a qualified and interest-motivated audience gives us a better ROI (return on investment) and improves conversion metrics.
5- Immediate visibility for the search platform where the SEM is carried out
6- Campaign targeting based on objectives
7- Geolocation and greater diversity of devices where SEM campaigns can be executed
Ninety percent of the search engine market share in United States is owned by Google. With this in mind, our team is certified in Google Ads so that we can offer you all of the features this invaluable tool offers, knowing in advance what approximate results will be produced.
Digital Media 365 uses SEM to maximize the visibility of your site within the country’s most popular search engine, all while keeping ads minimally invasive. We will plan your campaigns and optimize them for the highest possible ROI so that you sell more and generate more traffic for less investment.
Google Partners is a badge or seal that Google gives to those who have passed a product certification exam on the Google Ads advertising platform. This certification is made up of three exams on the Google platform that you can do for free and repeat them as many times as you want until you exceed 80% correctly. Once approved you get the official title that expires one year.
The exams consist of:
Fundamentals: 65 questions in an hour and a half.
Search: 100 questions in 2 hours.
Display: 100 questions in 2 hours.
Youtube: 100 questions in 2 hours.
Search Advertising: Partners and professionals working in our SEO marketing impact agency create and optimize ads that are displayed in Google search results. Based on a strategy and a previous study of keywords related to your sector and your business, they plan a budget and launch the campaign.
Mobile advertising: Certified partners in mobile advertising help you connect with potential customers through mobile devices through different ads: text, image, html or video.
Video Advertising: We carefully organize and plan your YouTube ad campaigns so that you get the greatest possible impact with minimal investment.
Display Advertising: Partners create and optimize the different formats of video and image ads to appear on more than two million websites and 650,000 applications.
Advertising in Shopping: Google Partners will help you display your products in Google search, configure Merchant Center inventory as optimally as possible, and create Google Shopping campaigns.
Our SEO marketing agency is registered with Google Partners to demonstrate our knowledge about SEM ads within Google.
There are two different stamps for Agencies granted by Google: Google Partner and Google Partner Premier. Both are obtained by investing a minimum amount in advertising.
The Google Partners stamps are only granted after the partner has demonstrated their abilities to successfully increase the revenue of the agency and its clients, maintaining and increasing their customer bases. These stamps show our status as a Google Partner and grant us advantages such as having all of the latest product updates and conveying peace of mind to our clients that we are certified.
Google Partner Badge: Both the normal and premier certifications accredit the volume and successful activity management of your company.
Business specialization: This demonstrates our experience with the products and areas in which we advertise most frequently.
Google Connection: We receive invitations as an agency for Google events, granting us access to exclusive training and assistance.
Increase in customer revenue: Our knowledge of SEM directly translates to greater revenue and growth for our clients.
US Google is the most used search engine, beating out even Bing and Yahoo. This search engine has managed to win the hearts of users through continuous customization of its vast range of Google products: Gmail, YouTube, Chrome, Drive, Maps, Photos, Google My Business, Play Store, etc.
Being certified by the most used search engine in the world accredits and endorses the work we do as a digital marketing agency, particularly since we specialize in SEO positioning within search engines.
We constantly work to improve our agency’s performance by prioritizing our understanding of clients’ marketing objectives. These objectives are always kept at the forefront of every Google Ads campaign we run so that the success of these campaigns is maximized.
a-By analyzing your target audience, we can determine which strategy and platform will best fit your goals and budget.
b-We will select the advertising format most appropriate to your interests.
c-By segmenting the target audience, we can define characteristics such as location, gender, and interests that will help us obtain more qualified traffic and conversions.
d-SEM campaign scope and performance monitoring can be redirected at any time, if necessary.
e-Final report in which we give transparent data on all advertising efforts, also making recommendations for future campaigns.
“Without a digital marketing strategy, your online business will never get the exposure it needs. Invest in SEM ad campaigns and you will notice the difference.