The contents from films and videos are the main resource of the contemporary marketing. The motion picture has a powerful appeal when generating commitment between the people and the brands or products.
Photography, design and images in general are contemporary media’s tools of communication. Our users are exposed to thousands of impacts a day. That our impacts stand out depends on us using the communication tools.
The video clip or music video is a viral communication tool, because it tackles emotion directly, that same emotion that allows us to enjoy the musical stimulus linked to the story that it’s being told.